This project started with being given an object to focus on the sign versus the signifier for the object; diving deeper into the meaning that my object holds. I found many ways that the fishing reel can be looked at as more than just a tool to catch fish. Fishing can bring you peace and patience, it can also be a chance to help build relationships. I found a personal connection working with this object as I used to go fishing a lot with my dad growing up. First I created the three different marks for the reel, and I then created a poster series to reflect the many meanings this simple object can have.